Behind the Lens at ST Images
A little about us, how we got here and why we still love what we do.
We're Tom and Sherrin, the people behind ST Images.
We've been working professionally in photography since 2004, and over those years the cameras have taken us to some pretty incredible places, introduced us to wonderful people and allowed us to build a business around something we genuinely love doing.
These days we're based on Queensland's Sunshine Coast, creating commercial photography and video for businesses, brands, tourism operators and organisations locally and across Australia.
But there's a bit more to the story than that.
How it all started
Our photography backgrounds were quite different.
Sherrin worked in photographic studios and as a newspaper photographer, developing an eye for people, moments and storytelling.
Tom's early years were spent working in photographic labs and camera stores, learning the technical side of photography, colour and printing, while also building a career photographing surfing for magazines and brands.
In 2004, we decided to turn photography into our full-time business, starting ST Images on the Mid North Coast of NSW.
There have been plenty of adventures, challenges and changes along the way, but more than two decades later we're still here, still creating and still finding new things to get excited about.
From surf breaks to commercial campaigns
Over the years our work has evolved from surf, editorial and lifestyle photography into a broad range of commercial projects.
We've photographed resorts and holiday parks, boutique accommodation, major tourism destinations, outdoor brands, products, architecture, interiors, people and advertising campaigns across Australia and New Zealand.
And one of the things we enjoy most is that no two assignments are quite the same.
One week might involve photographing a beautiful accommodation property at sunrise. Another could be a lifestyle campaign with talent, a commercial shoot for a national brand or working in the ocean to capture something a little different.
It's that variety that keeps things interesting.
What experience brings to a shoot
After more than 20 years behind the camera, we've learnt that producing great commercial photography involves much more than taking a good photograph.
It's understanding what the client needs, planning around the right light and locations, making people comfortable in front of the camera and knowing how to adapt when things don't go quite to plan.
We love the creative side of photography, but we also understand that businesses need imagery that works.
Images that tell their story, represent their brand and give them a useful collection of content for their marketing.
The aim is always to make the process enjoyable, collaborative and straightforward, while delivering work we're genuinely proud to put our name to.
Photography beyond the client brief
Not every photograph we take is for a commercial assignment.
Surf photography, the ocean, travel and exploring new locations have always been a big part of our lives.
Those personal projects have helped shape our photographic style, pushed us technically and taken us to places we might otherwise never have discovered.
If you're interested, you can explore more of that side of our photography here:
Let's create something great
If you're planning a commercial photography project, refreshing your brand imagery or looking for someone to bring a new campaign to life, we'd love to hear what you have in mind.
We're based on the Sunshine Coast and regularly work with clients throughout Australia and beyond.
Whether it's a smaller local shoot or a larger production, it all starts with a conversation.
Tell us about your project.
“Whether it is sports action, landscape, portraiture, live music, fashion or corporate photography being commissioned, Tom and Sherrin from ST Images deliver stunning visuals on every occasion to capture the attention of varied audiences and markets.”