Australian Road Trip Lifestyle Photography for Hertz
Australian road trip lifestyle photography capturing the ease, freedom and everyday moments of car hire travel. Natural light. Real locations. Real feeling.
Australian Road Trip Lifestyle Photography for Hertz
This gallery showcases a commercial lifestyle shoot created on the Sunshine Coast for Hertz, produced in collaboration with Mustard Creative.
The brief was clear: capture the feeling of an Australian road trip. Freedom, ease, convenience, and choice. Imagery that felt relaxed, natural, and relatable, while still reflecting the quality and trust associated with the Hertz brand.
A key objective was to move away from generic, American-style stock imagery and build a visual library that felt unmistakably Australian. Familiar light, open roads, coastal textures, and everyday moments that resonate with local audiences, without being tied to one specific destination.
Natural, Authentic Tourism & Lifestyle Imagery
Shot using natural light and real environments, this series was designed to feel effortless and genuine. The focus was not just on the vehicle, but on the experience it enables. Packing up, hitting the road, exploring the outdoors, and enjoying the simple freedom that comes with a reliable rental car.
This approach works especially well for:
Car hire and transport brands
Tourism and travel campaigns
Lifestyle-led commercial advertising
Brands seeking authentic Australian visuals
By grounding the shoot in real locations and natural moments, the imagery becomes more flexible for national campaigns while still feeling local, believable, and human.
Commercial Photography for Tourism & Lifestyle Brands
Based on the Sunshine Coast, we create commercial photography for brands that rely on storytelling, movement, and real-world connection. Whether for tourism, transport, or outdoor lifestyle campaigns, our focus is on imagery that feels lived-in, aspirational, and true to place.
This gallery is a strong example of how experience-led photography helps brands connect more meaningfully with Australian audiences, especially in travel and tourism marketing.
Looking to Elevate Your Visual Story?
If you are a Sunshine Coast business operating in tourism, accommodation, wellness, or the outdoor space and want imagery that captures experience, atmosphere, and connection, we would love to help.
This gallery is a snapshot of how we approach every shoot:
purpose-driven photography that helps people feel your brand before they arrive. Please hit the button below to find out how we can help your brand or business.