valla surfboards photoshoot

This gallery features a surfboard shaping photography shoot created for Valla Surfboards on the Mid North Coast of New South Wales.

Shapers Sage Joske and Paul Joske craft beautifully made timber alaia surfboards using wood grown on their own property. The focus of this shoot was to document the shaping process, materials, and people behind the boards, capturing the slower, more intentional side of surfboard craftsmanship.

This style of surf industry photography is designed for shapers and surf brands who value authenticity, process, and a strong connection between product, place, and lifestyle.

We work with surfboard shapers and surf brands to create imagery that reflects the craft, process, and lifestyle behind the boards. From shaping bays to finished products and the environments they are made for, our surf industry photography focuses on authenticity, detail, and a genuine connection to place.