Western Australia Tourism Photography | Road Trip Campaign

This gallery features a selection of images captured during a Western Australian tourism photography shoot created for BIG4 Holiday Parks at a national level. The brief was to document a classic Australian road trip journey through the South West of Western Australia, travelling from Albany through Denmark, onto Margaret River and the Bunbury region.

The focus of this shoot was not just on destinations, but on the journey itself. Road trips are a huge part of how people experience Australia, and this campaign was designed to capture that sense of freedom, discovery, and connection with place. From coastal drives and forested backroads to relaxed holiday park stays and iconic regional landscapes, the imagery was created to inspire travel and exploration.

Rather than producing overly staged visuals, the approach was experience-led and story-driven. Each location was photographed with the end viewer in mind, showing how travellers move through a region, where they stay, and what they feel along the way. This type of tourism photography helps potential visitors imagine themselves on the road, planning their own trip, and engaging with the destination on a deeper level.

Tourism imagery like this is used across a wide range of platforms, including destination websites, accommodation marketing, social media campaigns, and broader tourism promotions. Strong visuals play a critical role in shaping perception, building desire, and encouraging people to explore regions they may not have previously considered.

We regularly work with tourism organisations, holiday parks, and destination marketers to create photography that supports long-term promotion and storytelling. From single-location shoots to multi-day regional journeys, our focus is always on capturing imagery that feels natural, engaging, and true to the experience being offered.

If you’re planning a tourism campaign or destination shoot and would like imagery that tells a cohesive story across locations, we’d love to connect.
Get in touch to discuss your goals, your region, and how we can help bring your destination to life through photography.

Tourism and destination photography available for regional campaigns, road trips, and accommodation marketing across Australia.
Get in touch to discuss your next tourism photoshoot.